From rest room paper to electrical guitars: How buying habits of Canadians modified throughout COVID-19


When the COVID-19 pandemic first hit Canada, it appeared like the one merchandise that retailers couldn’t carry on the cabinets had been cleansing merchandise, rest room paper and bottled water.

With a vaccine to the coronavirus presumably nonetheless months away from being out there and no finish in sight to the pandemic, Canadians have tailored to a brand new lifestyle, which is demonstrated by a change of their buying habits.

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Online shopping sales surge by 99% in Canada amid coronavirus pandemic 

Whereas it’s been a difficult yr for small companies and enormous retailers, one trade that has carried out notably nicely during the last six months is the musical instrument trade.

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With three areas in Calgary, Guitarworks is a one-stop store for every part you want in relation to electrical and acoustic guitars. Oh, and in the event you really feel like performing a canopy of “Someplace over the Rainbow,” additionally they promote ukuleles.

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When the pandemic pressured the shops to close their doorways, they pivoted by making extra of their stock out there on their on-line store – a choice that proved to be very useful for enterprise.

“It exploded after issues shut down,” Guitarworks supervisor Dave Simpson stated.

Between March and August, Simpson says the shop noticed a big spike in purchases of electrical and acoustic guitars, one thing he attributes to the truth that folks had been spending extra time indoors and will have been seeking to decide up a brand new interest.

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“I believe lots of people, pretty early on, realized they needed to grab that chance to study one thing new,” Simpson stated. “You’ll be able to go on Amazon and purchase a bunch of puzzles, or you are able to do one thing to develop your talent set or that you simply’ve been laying aside for a very long time.”






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In keeping with the Retail Council of Canada, the musical instrument trade wasn’t the one benefactor of Canadians being at residence extra usually.

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Senior retail advisor Michael LeBlanc says that the house enchancment a part of the retail spectrum benefited with many Canadians adopting a “do-it-yourself” mentality, maybe believing this was safer than inviting somebody into their residence throughout a time of bodily distancing.

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Exterior the house, LeBlanc says thousands and thousands of Canadians additionally labored on their gardens, with retailers reporting enormous positive aspects from their gardening merchandise.

Whereas it’s true that Canadians had been at residence extra usually, LeBlanc says this meant that they’d extra disposable earnings to spend, as they weren’t vacationing, travelling to work or going out for leisure.

Gadgets resembling bread makers had been additionally hot-ticket gadgets with Canadians sharpening their cooking and baking expertise.

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It’s probably not a giant shock to study the alcohol trade additionally noticed a rise in gross sales throughout the extra strict months of lockdown.

“I talked to alcohol retailers from coast-to-coast and what they’re seeing is extra bespoke spirits and bitters being bought,” LeBlanc stated. “Individuals are making cocktails at residence, when earlier than they used to exit and revel in one at a bar.”

Canadians have additionally most likely observed a number of new furry, four-legged mates of their neighbourhoods. With pet adoptions rising, pet merchandise had been additionally in demand.

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Learn extra:
Should you adopt a pet during the COVID-19 pandemic?

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Retail developments additionally show that Canadians perceive that they’re much less prone to contract to COVID-19 whereas open air, which explains the rise in gross sales of tenting gear, comfy strolling footwear and snowshoes for the colder months forward.

LeBlanc says that whereas some buying developments will persist in a post-COVID world, he expects others — resembling cooking and baking — to degree off as life slowly returns to regular, at any time when which may be.

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