“Discover one thing new!” / Boing Boing

Whereas the limping United States suffers its highest unemployment charge of 11.1% for the reason that Nice Recession, with almost 18 million folks out of labor, Ivanka Trump provides us some sage recommendation: “Discover one thing new!”


Oh, proper! In fact, why did not anybody else consider that? And maybe they will eat some cake whereas they’re at it.

As a part of the White Home’s new technique to spice up morale, they’re launching their “Discover One thing New” marketing campaign at the moment. In accordance with CBS, “The opening advert within the ‘Discover One thing New’ marketing campaign starting Tuesday options bizarre folks sharing their tales. A companion web site offers hyperlinks to coaching and different sources.”

However, like all the pieces that comes from this administration, the web site offering steerage for these out-of-work People seems to be Trump College-style smoke and mirrors.

From Mother Jones:

The marketing campaign’s web site, which boasts ties with corporations like Apple, reads like a choose-your-own-adventure the place choices like obscure certificates and intensive applications are introduced however with scant element on find out how to pursue such paths, a lot much less pay for a few of them. Click on on Apple, for instance, and also you’re merely rerouted to a web page providing free newbie coding programs that absolutely gained’t be sufficient to even land you an interview with the corporate. It’s the equal of directing somebody to Certainly.com, wishing them good luck, and congratulating your self for serving to them in a significant manner.


However after all most People aren’t that silly. From CBS:

The marketing campaign can be going through criticisms of tone deafness on condition that variety of unemployed staff has surged by 12 million since February. Despite the fact that the jobless charge has declined to 11.1% in June from a peak of 14.7% in April, it nonetheless stays increased than the Nice Recession.


Staff who’re looking for new employment could battle to discover a job, even when they’re prepared to strive one thing new. Job listings have slumped virtually 6% within the final two weeks, with virtually one-third of employers reducing again on job openings since late June, based on a brand new research from employment website Glassdoor.

Though on the time of posting this the primary “Discover One thing New” spot hasn’t but hit the Web (however is anticipated to someday at the moment), Twitter is already throwing gallows humor its manner.

Picture: By Andrea Hanks/Official White House Photo – https://www.whitehouse.gov/wp-content/uploads/2018/07/IMT-photo-1.jpg, Public Domain, https://commons.wikimedia.org/w/index.php?curid=87840565