BBB warns of well-liked food regimen app Noom after hundreds of client complaints filed


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NEW YORK (WHNT) – The Higher Enterprise Bureau is warning shoppers about Noom, a well-liked app-based weight reduction service.

In response to BBB Serving Metropolitan New York, the place Noom relies, clients have submitted nicely over a thousand complaints alleging that the corporate gives deceptive free trials, and that subscriptions are troublesome to cancel after free trials are full.


“Many stay-at-home shoppers are in search of choices that may assist them obtain their well being and wellness targets throughout this pandemic time,” stated Claire Rosenzweig, President and CEO of BBB Serving Metropolitan New York. “Smartphone purposes and on-line packages could seem handy – particularly when coupled with enticing free trial gives – however shoppers should at all times be cautious when looking for a weight reduction service.”

Between August 16, 2019 and August 18, 2020, BBB acquired 1,213 client complaints concerning Noom, representing a big uptick in grievance quantity over earlier years. Since July 2017, Noom has drawn a complete of two,023 complaints.

In response to complaints made to BBB, shoppers reportedly attempt to cancel the trial provide earlier than it ends however nonetheless find yourself being billed for the subscription. Various these shoppers stated they believed that after the free trial the price of month-to-month membership was between $20 and $40. As a substitute, they found that they had been charged for a number of months up entrance upon the free trial’s finish, leading to alleged fees various from $120 to $180 or extra.


Shoppers persistently alleged issue making an attempt to get in touch with Noom’s customer support to request a refund of fees. They then turned to BBB for help.

As of Friday, Noom’s BBB Enterprise Profile shows a D score as a result of excessive quantity of complaints filed in opposition to the enterprise and the corporate’s failure to handle the underlying explanation for its latest sample of complaints.

To keep away from dropping cash on free trials and subscription companies, particularly within the well being and wellness space, BBB recommends the next ideas:

  • Be cautious of free trial gives, and earlier than signing up, absolutely perceive all of the phrases and situations. Free trial gives are frequent within the well being and wonder class. Some offers may grow to be “subscription traps” that hook shoppers into paying for costly services or products that they didn’t intend or agree to purchase. Be cautious and proceed rigorously if the enterprise phrases say that it takes cost out of your bank card till you cancel.
  • Decide your health targets and examine the main points. It’s onerous work to shed some pounds. Discover a program you possibly can stick to, ideally one that you simply take pleasure in, with targets that appear affordable to you. Ensure you perceive how the services or products is meant to work. Does a weight reduction plan require you to purchase particular meals? Are you able to cancel if you happen to transfer or discover that this system doesn’t meet your wants?
  • At all times be cautious of “overpromises” in commercials and buyer testimonials for weight reduction companies. In response to the Facilities for Illness Management and Prevention (CDC), proof suggests a gradual lack of 1-2 kilos per week is a wholesome purpose and is extra profitable for reaching long-term weight reduction.
  • Report considerations. For those who come throughout an advert for a weight reduction program or product that feels prefer it’s overpromising or misleading, report it. Contact your BBB, report suspicious, complicated or deceptive advertisements to BBB Advert Reality and file a report with the Federal Commerce Fee. Analysis the corporate with earlier than buying. Many corporations specializing in weight reduction packages or merchandise have prolonged client monitor information with BBB. Verify what folks need to say concerning the product or firm identify by checking and looking out the web, generally, to see if there are any complaints alleging points it’s possible you’ll come throughout your self.

For extra info learn extra about free trial gives. Report scams to BBB Rip-off Tracker. Join BBB Rip-off Alerts At all times search for companies that comply with BBB Accreditation Requirements and BBB Requirements for Belief. Supply:

To report a rip-off, go to the BBB Rip-off Tracker. To search out reliable companies, go to