Voodoo Video games thrives by upending standard product design – TechCrunch

Voodoo Video games is one of probably the most fascinating startups alive in the present day. In mid-2018, it had 150 million MAUs and raised $200 million from Goldman Sachs, but I’ve by no means heard anybody point out the corporate. That may be regular for an obscure enterprise SaaS play, however Voodoo is consumer-facing by and thru.

Quantitative success apart, Voodoo upends a lot of the traditional fascinated by product design and gaming. If it may well do it, how can comparable methods apply to different merchandise?

However first, some background: What’s Voodoo Video games?

Voodoo is finest described as a product conglomerate. Check out its App Retailer page. It has dozens of generic-looking apps. The essential playbook is:

• Shortly construct a comparatively low-quality, single-purpose recreation.
• Make certain one mechanic is actually enjoyable. It doesn’t matter if customers churn 20 minutes after downloading it.