College of Alberta vice-president resigns following controversial billboard – Edmonton


The vice-president of college relations on the College of Alberta has stepped down from her place amidst backlash over a billboard promoting potential benefits of climate change.

Jacqui Tam issued a press release late Sunday asserting her departure from the place.

“The analysis highlighted by the advert doesn’t promote local weather change as a profit; nor was that the that means supposed by the advert,” Tam wrote within the assertion.

The billboard, positioned on 178 Road within the west finish, learn “beefier barley,” with subheading saying, “Local weather change will enhance Alberta’s barley yield with much less water, feeding extra cattle.”

College students and employees with the College of Alberta have slammed the message saying it ignores the catastrophic injury climate change is having.

U of A political Science professor Laurie Adkin known as the marketing campaign “twisted” on Twitter.

In response to the varsity, the advert was half of a bigger “Reality Issues” promoting marketing campaign that’s meant to spotlight College of Alberta analysis.


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“…public response has made clear that the commercial’s wording fails to speak the that means and complexity of the analysis, permitting for simple misinterpretation,” Tam’s assertion defined.

College of Alberta President David Turpin mentioned he first noticed the billboard Thursday. He reacted to Tam’s resignation Sunday evening.

“Jacqui Tam is an individual of unbelievable integrity. She has taken full duty for the advert,” Turpin mentioned.

He revealed that such commercials are normally authorised by the manager earlier than they’re printed however that “for some purpose” that didn’t occur on this case.

“It could not have been an advert that if I had seen, I might have put ahead,” Turpin defined.

The college mentioned it will pull the advert as quickly as potential.