The state will cease Christmas beer calendars on Fb

Facebook net giants adsFb. Photograph:

The Directorate of Well being has despatched a written discover to Gulating and can cease the shop chain from promoting their Christmas beer calendar on Fb.


The letter despatched to Gulating Gruppen AS states that each one promoting of alcoholic drinks is prohibited and that there are not any separate guidelines for social media, Dagen writes.

Solely a black field is displayed within the chain’s primary commercial. However different ads additionally present which beers are contained in the calendar doorways, along with the beer being described on Fb.

– We’re ending it now, says common supervisor Rolf Ivar Skår within the beer gross sales chain Gulating Gruppen AS to the newspaper.


He thinks it’s unproblematic that they have to change the advertising in order that it complies with Norwegian legislation, however thinks the state is utilizing the assets incorrectly. He believes that not promoting, however somewhat tax-free and border commerce, are main elements in over-consumption of alcohol.

Well being coverage spokeswoman Kjersti Toppe of the Heart Occasion believes there’s a good cause why the ban is as it’s.

– Promoting issues. It isn’t with out cause that there’s an promoting ban on alcohol in Norway. It has been fastidiously debated and debated within the Storting, she says, including that she perceives that the Norwegian individuals are not looking for alcohol promoting.


© NTB Scanpix / #Norway Today