Marlboro Man Bob Norris dies at 90

Robert “Bob” Norris, who performed the enduring Marlboro Man for greater than a decade within the ‘60s, has died at his Colorado ranch at 90. Based on a number of sources, Norris was by no means a smoker.

Norris landed the high-profile advert marketing campaign for the Philip Morris cigarette model by happenstance, as his son, Bobby Norris, instructed the native CBS affiliate, KKTV. He mentioned promoting executives sought out his father after recognizing him in a newspaper picture alongside a well-known pal of his with connections in Hollywood, John Wayne.

“They walked out of their automotive, these guys of their pinstripe fits, and so they walked as much as Dad and so they mentioned, ‘How would you wish to be in commercials for Marlboro cigarettes?’” Bobby Norris instructed the station. “He mentioned, ‘Properly, I’m type of busy proper now. Why don’t you come again subsequent week, and, should you’re critical, we’ll discuss.’”

They went again, after all, and shot 2,000 photographs, he mentioned.

(The Gazette newspaper reported Norris’s discovery a bit otherwise: His ranch was chosen as a spot to shoot an advert marketing campaign, and Norris was such an genuine cowboy that they needed him in entrance of the lens, too.)

Norris’s son — one in all 4 children he had together with his late spouse of 65 years — defined to KKTV why his father stepped away from enjoying the corporate mascot conceived in the ‘60s, simply as shoppers had been studying how cigarettes affected their well being.

“He at all times instructed us children, ‘I don’t ever need to see you smoking,’” the youthful Norris mentioned, “so one in all us lastly requested, ‘If you happen to don’t need us smoking, why are you doing cigarette commercials?’ He known as up Phillip Morris and stop that day.”

The corporate stopped utilizing the Marlboro Man in its commercials solely after different males who starred in its marketing campaign died of lung most cancers, NPR reported in October 2002.

Marlboro apart, Norris, whose ranch ultimately coated greater than 100,000 acres, was important to his neighborhood. Not solely was he held roles in native rodeo organizations, however he was an ardent philanthropist. An area venue is called after him.

Colorado Springs Mayor John Suthers gave a press release to the TV station:

“Bob Norris not solely regarded the a part of a cowboy, he was the true deal. T-Cross Ranch has lengthy been the most important property proprietor in El Paso County and Bob and his household did a exceptional job of preserving a lifestyle within the face of city progress. Bob’s philanthropic giving has made a big effect on our neighborhood, together with the Norris Penrose Occasion Heart.”

The household held a public service to recollect him on Friday.

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