Fb simply launched a Pinterest-style app known as Hobbi

Fb doesn’t precisely want any extra presence within the social media enterprise, however that isn’t going to the cease the corporate from attempting. As first reported by The Information, an experimental product crew inside Fb lately launched a Pinterest-style app known as Hobbi.

The app’s description – it’s presently solely out there for iOS units – says it’s meant to “seize and manage your artistic course of,”and “save images of the tasks you’re engaged on… whether or not it’s cooking, baking, DIY, arts & crafts, health or residence decor.”


So yeah, Pinterest. Fb correct presents some visible assortment talents via its ‘Save publish’ function – you’ll be able to see your collections on fb.com/saved – nevertheless it’s removed from a major use of the social community. Instagram is extra suited to visible content material and has a more robust collections feature, nevertheless it nonetheless lags behind Pinterest’s performance.

Pinterest, for its half, appears unfazed. It advised The Data that Hobbi doesn’t have its “discoverability, search, and proposals.”

The app was created by Fb‘s NPE Crew (that’s, New Product Experimentation crew), which the corporate first revealed again in July. On the time, the corporate had this to say concerning the crew:


NPE Crew apps can be aligned with Fb’s mission of giving folks the ability to construct neighborhood however will concentrate on delivery fully new experiences. We determined to make use of this separate model title to assist set the suitable expectations with customers that NPE Crew apps will change very quickly and can be shut down if we study that they’re not helpful to folks.

In different phrases, there’s no assure Hobbi will stick round, and it’s present 1.9 star score on the App Retailer most likely doesn’t assist. In November, we reported on one other NPE app known as Whale, meant that can assist you create memes. That app is not on the App Retailer.

Learn subsequent:

Report: The PS5 is so expensive to make, Sony may sell it at a loss